Uq Changemakers

First-time blood donors don’t always make it from booking an appointment to actually showing up. To improve attendance, UQ psychology lecturer Professor Barbara Masser has continued a 15-year collaboration with the Australian Red Cross Blood Service to allay donors’ fears and bolster attendance rates. UQ ChangeMakers is a podcast series that tells the stories of some of the most influential members of The University of Queensland community. From incredible discoveries and groundbreaking research to inspiring leadership and innovation, listen as we get know our amazing change makers and find out what makes them tick.