Black To Business

Name: Abu Fofanah Current Title: Digital Marketing Strategist  Location: Miami, FL Educational Background: Penn State Schreyer Honors College- Bachelor's Degree, Supply Chain and Information Systems    About Abu: Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities. In 2019, Abu launched Power Your Launch Virtual Marketing Accelerator targeted to helping small business owners utilize digital marketing, specifically paid advertisement to excel in the growth of their business. Since its initiation in 2019, the Marketing Accelerator has helped over 5000 women of color founders begin monetizing their brands online and on social. DURING THIS EPISODE WE DISCUSSED: What is digital advertising, its importance, impact, and distinction from traditional marketing  The good and bad of digital advertising - the importance of testing the market,