The Busy Creator Podcast With Prescott Perez-fox - Conversations On Creative Culture, Workflow & Productivity

Eric Kass (@funnel_erickass) is a Commercial Artist who has built a distinct solo practice across identity, graphic design, packaging design, and more. His practice — Funnel, the Fine Commercial Art Practice of Eric Kass — works with startups and artisanal food companies on developing all aspects of their brand story. Our conversation cover Eric’s definition of a commercial artist, how we works with clients, and his new side project. Catch up with Eric on his website, Funnel.tv Show Notes & Links Eric creates “heart-made craft brands” His practices reaches across naming, identity, packaging, point of sales, and more Graphic Design isn’t a great term; “graphic” is too specific, “design” is too broad Commercial Artist is a better description → art for sale Branding always appealed to Eric for its ability to craft a narrative, to appreciate details (typography, logo, etc.) Practice, a term usually applied to Medicine or Law, can also be applied to design (or Yoga) The name Funnel emerged from Eric’s experi