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Sinopsis

Lucy Leiderman (@Lucy Leiderman) is the Director of Digital Strategy for Toronto-based agency Pilot PMR. Here, she advises clients on content and social media strategy, oversees promotion and advertising across new media, and writes on a number topics related to internet and technology. Lucy is also a published author, having written the Seven Wanderers Trilogy, a series of novels in the historical fiction/fantasy genre. This conversation is split into two parts, where the first discusses her work as a digital strategist, and the second speaks more to her personal habits and her workflow as an author. Catch up with Lucy on her website, LucyLeiderman.com Show Notes & Links Prescott and Lucy know each other “from the internet” Directors of Digital Strategy need to have the “widest toolbelt” of digital knowledge, to always offer fresh, innovative, custom solutions – there is no more “cookie cutter” approach Agile Methodology “Project Managers have become Scrum Masters”, says Bob Calvano during his episode