Oia's Audio Outdoorist

In early 2017, OIA announced an enhanced suite of member benefit partnerships in six key business channels, including finance operations and marketing sales. These benefits provide valuable tools to OIA members to improve their operating efficiencies and bottom lines. These vetted and trusted partners understand the outdoor recreation landscape and share the outdoor industry’s values. Today we’re talking to Randy Norris, segment manager, and Lisa Berghaus, communications manager, with Monadnock Paper Mills. These two help their clients find or develop paper products that meet their needs. “Paper?” you might be asking. “What does that have to do with my business?” Well, take a minute to think about any and all of your printed materials. If you’re a brand, that might include catalogs, look books, direct mail, product hang tags, packaging and merchandise displays that you provide to your retail partners. If you’re a retailer, it could include brochures, shopping bags, price tickets, store signage and gift cards.