Small Business War Stories

Walter Carter and his wife Christie spent decades working in the vintage guitar business...and they had a vision. It was a vision of a guitar store where kids and internationally-renowned musicians alike could feel comfortable playing and appreciating collectible stringed instruments. The business has grown rapidly, and in a short seven years, Carter Vintage Guitars has become a destination for musicians and fans of vintage instruments worldwide. We dug into Walter's philosophy, the pros and cons of a physical store in a digital world, Carter's social media and video strategy, and more!