Ad Age Marketer's Brief
How 7-Eleven is using influencers to boost its brand
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:24
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Sinopsis
CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.
