Abundant Culture Podcast

This week we’re interviewing a brand messaging genius, Mike Verret!  In this episode we’re covering all of this and more: Use marketing to drive efficiency Understand your audience for maximum delivery success Figure out what and when to say things to get more sales Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on the global marketing team, where he developed marketing and retail programs for brands like Transformers, Tonka Trucks and Jurassic World. In 2015, he became the face of the Hasbro Gaming franchise, with the charge to establish the personality, attitude and style of the Hasbro Gaming portfolio by creating a message the audience won’t soon forget.