Giant Thinkers Podcast

Welcome to episode #85 – today’s guest is an Australian brand designer and branding icon, responsible for the development of many of Australia's leading identities including Qantas, Woolworths, Virgin Australia, Rebel, Taronga Zoo, Caltex, P&O Cruises, Foxtel and hundreds more. In 1982, he pioneered the concept of combining brand, brand strategy and product development.     Some of the topics we spoke about include: What life was like as a designer in the Netherlands in the 70s before bouncing to NZ then migrating to Sydney, Australia How he scored his first client which was Qantas His biggest learnings after reimagining, repositioning and redesigning some of the world’s most iconic brands And the harsh reality of being a leader, a business owner and a designer that’s always striving for better.   So if you’re someone that’s interested in lifting the hood and hearing the heart, mind and wisdom of an Australian branding and identity pioneer, then this episode is for you. Now a quick note, if w