School Of Marketing For Small & Medium Businesses By Branding By Pixels

Successful Pandemic Businesses In today's Business Case Study video we will be discussing 2 Successful Indian Pandemic Businesses #sirishavarma #brandingbypixels #digitalmarketingforbusinessowners Amul (Anand Mill Union Limited): - 73 Year old organization growing 20% Year on Year - Revenues of 50,000 Crores - In India 10 Crore families livelihood is milk production - During Pandemic most small milk businesses closed shop but Amul increased its procurement - Launched 12 new products targeted at Individual customers like Lassi, Flavored Milk etc. - Increased advertising budgets on Door darshan to be aired amongst Ramyan and Mahabharat serials - Created cooking content on Facebook of 1,500 hrs compared to Netflix that created 2,700 hrs spending $15 Billion Subscribe to my Youtube Channel - https://www.youtube.com/channel/UCNS8Qp9JskXUofeyIiOEa6A  Cavinkare - FMCG company - Incorporated in 22 March 1990 with revenues of 1,213 Crores - Known by products like Meera, Chik, Indica hair colour etc. - Close