Secrets Of The Most Productive People

Not so long ago, most people didn’t have to worry about their online presence or personal brand. Unless you were a celebrity, politician, or prominent CEO or entrepreneur in a public-facing company, doing well in your career involved doing good work and making in-person connections. Applying for a job meant mailing (or physically dropping) off your résumé and cover letter. Social media changed all that. As we’ve discovered in this week’s episode of Secrets of the Most Productive People podcast, marketing strategist and Duke University professor Dorie Clark recounted a story of when a client almost didn’t hire someone because they couldn’t find any information about the candidate online. At minimum, employers expect an updated LinkedIn profile. The more content you can create (such as a blog post), the better. Here are three things you should consider when you’re auditing your online presence: 1. Keep everything as up-to-date as possible. This includes LinkedIn, Twitter, and your personal website if you hav