Knucklehead Podcast

Being a journalist for most of his life, Kevin noticed that the majority of businesses, especially those in the newspaper and media industry, are trapped in their own business model. As newspapers and other print media have waned in popularity, digital format is now the future of journalism, and category design will play an increasingly important role in shaping how readers interact with content. In today’s edition of the Knucklehead Podcast, our guest, Kevin Maney, will discuss his transformation from a top-rated journalist to a sought-after business consultant. He will also share some of the biggest mistakes he made in business that cost him the luxury lifestyle of sailing in the Bahamas. On top of that, he will discuss category design and its importance on business. Kevin's strategy for building a successful company:Find a new market category and own it over time.  Kevin Maneyis a bestselling author and award-winning columnist. He has been writing about technology for 30 years, has interviewed most of the