Knucklehead Podcast

Going through a lot of experiments in figuring out the things that work and the things that don’t, Chris spends most of his time finding a measurable solution in bringing results to the business. In today’s Knucklehead Podcast episode, Chris speaks about performance marketing, how he came up with a quantifiable outcome in generating leads, and why focusing on your audience and what helps them better can help in winning brand and awareness which leads people to actually buy from you. Chris Walker is the CEO of Refine Labs. They help companies optimize their revenue model. Their Revenue Engine Optimization formula has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity. The results are consistent and span across industries including medical devices, industrial, scientific, and health/wellness. Enjoy! Favorite Quote: “I made a big shift where I basically stopped believing in auditing all my assumptions on what I'd been taught about marketing. And so instead of