Real Money Talks

Do you love the outdoors? How about the gentle ambiance of a scented torch burning during a twilight beach event? If you are listening to this podcast, there is a good chance you like business, entrepreneurship, and money. Today’s guest combined her love of outdoor ambiance and TIKI Torches to create a product that enabled her to take that leap off the corporate cliff.  After 25 years, Gina Seneca was able to leave her corporate employment and devote her energy full-time to a product that she truly loves and believes in. She didn’t just take the leap, though. She spent two years slowly building the business while maintaining her already established career. She also did her due diligence and hit the pavement to make sure that her market research was spot on and that there was a demand and desire for her product.  Her product is a twist on the traditional TIKI Torch which has been a backyard staple for the last 50 years. Gina has always loved outdoor entertaining, but she noticed some things that could be imp