Real Money Talks

The results of marketing are leads, customers, and cash. It's difficult to overemphasize the importance of marketing. It's what all future business and earnings are based on. My guest today is Steve Sipress who is a world leader at systems that enhance marketing efforts and create better businesses.   He specializes in business systems, selling systems, and marketing systems. Steve shares his background and how he stumbled upon developing systems for sports and then for businesses. He talks about how all businesses want to attract more clients and earn more money and how systems are the way to do that. You can find Steve here: http://askloral.com (Ask Loral) http://thewowstrategy.com/ (The WOW Strategy) http://helpfromsteve.com (Help from Steve) https://www.stevesipress.com/ (Steve Sipress) Show Notes [01:55] When Steve was in law school, he wanted to create a way for all of his school friends to stay in touch. It was a game based on sports that kept them in touch. This was a form of fantasy football th