Real Money Talks

The single most important focus for growing a business is sales and marketing. Building a database of customers and potential customers is critical. But to communicate effectively with your customers you need to understand where they come from and what they are interested in. You need to segment your list to communicate effectively with clients and potential clients. Darin Adams is an expert at growing small businesses and sales and marketing using Infusionsoft. Today, we discuss how setting up and automating your marketing efforts from the beginning is one of the most important things that you can do for your business. We talk about list segmenting, lead nurturing, CRM software, API integrations, and smart ninja tricks to get started automating and tracking your sales and marketing efforts. You can find Darin here: http://askloral.com (Ask Loral)Darin's WebsiteDarin on TwitterDarin's YouTube Channel Show Notes [01:22] Darin has a background in broadcasting and worked with small business owners. He helped