Real Money Talks

Martha Hanlon is someone who I have been friends with and known for years. She is also a smart marketer and teacher. Martha and her business Wide Awake Business has helped small business owners hone in on their marketing, sales, business development, and team development. Today, we talk about understanding your customers by asking them questions and the three biggest challenges Martha’s customers have faced. We talk about the importance of freeing up time to focus on the important stuff and strategies for understanding and finding customers. We also talk about the importance of having a plan and using and understand metrics. You can find Martha here: https://www.wideawakebusiness.com (Martha's Website) https://www.facebook.com/wideawakebusiness/ (Wide Awake Business on Facebook) Show Notes [01:25] Martha has a business called Wide Awake Business where she works with small business owners to help with marketing, sales, business development and team development. [02:00] She has an MBA from Wharton and she