Intellicast

Welcome back to Intellicast! We have another great episode for you this week. We continue our ongoing discussion on data quality; this time we have Dan Fletcher of Research Defender (formerly SampleChain) and Chuck Miller of DM2. The episode kicks off with a discussion with the guys about the trends they see in the industry around data quality. This covers everything from the shifts in the supply they were seeing over the back half of last year and even in Q1 of 2021 to the increase of data available to help identify potential fraud. This also leads to a discussion of some of the best practices for survey design for mobile devices and what some of the myths versus reality are in terms of best practices. The conversation then turns to where Dan and the team at Research Defender are currently seeing an uptick in fraud traffic come from. The guys then switch gears and discuss the impact Google eliminating third-party cookies will have on combating fraud. Dan talks about how it will be one less variable t