Intellicast

Welcome back to Intellicast! We have a great guest this week – Lisa Wilding Brown, Chief Research Officer of InnovateMR and newly elected ESOMAR Council member (among her many other titles). Kicking off the episode, Lisa and the guys discuss the recent ResTech conference that was held a couple of weeks back, and what it means for the market research industry. They dig deep into how the new branding can really help open up new investment into the industry. In the second topic, they discuss the newly announced combined leadership team for Confirmit/FocusVision. Brian and Lisa give perspective around the impact on market research, while Producer Brian talks about the business impact for the employees at both organizations. This leads into a deep discussion around the use of demographics and how they shouldn’t be used as a sole segmentation tool, but in coordination with attitudes, behaviors, and other resources to better segment audiences. Lisa talks about her hope to see how we ask demographics evolve, esp