Intellicast

Welcome back to Intellicast! On today’s episode, Michael Willens, Managing Director and Partner at Adler Weiner Research, joins Brian Lamar and Producer Brian to talk about the challenges in-person facilities have faced, along with the changes they have made to made clients and participants feel safe to return in in-person qualitative research. Kicking off the episode, Michael talks about the challenges his organization faced when the COVID lockdown began, and how he navigated it. This included how to navigate in different geographic regions where the restrictions differed. Michael then talks about the opportunity they uncovered during 2020 that has led to a lucrative new market for his organization. He also discusses the partnerships and relationships he developed over time and how he leveraged them during the crisis. The guys then talk about different industries they have seen either increase or pull back their research efforts, both from a qualitative and quantitative perspective. There are a few i