Intellicast

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Colson Steber, the Co-CEO of Communications for Research and Ag Access. Colson first joined us last April, right at the high of the shutdown due to the pandemic. In that episode, he talked about the impact it was having on his business, and how he and his team were working to stay afloat. Today, Colson gives us an update on what has occurred since then. Colson starts off revisiting the impact he was facing during that time, including his work in progress dropping 70%. He then gets into a bit more detail around the additional hurdles he was facing during this time. Before you think this episode gets too down in the dumps, it is a good story with a good ending. Colson then gets into the pivots he and his organization have made over the last 8 months that have allowed them to build their own “v-shaped comeback”. He talks about how he was able to use PPP loans to keep his entire team, and then focus resources to p