Intellicast

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by EMI’s Mary Draper. If you a frequent listener, you’ll remember Mary from last season’s episode that kicked off the obsession with Publix. Mary gives us an update from her recent trip to visit not 1, but 3 different Publix over the holidays. After the great update, we dive into the latest marketing research news. In the first story, we discuss the Confirmit and FocusVision merger, and the potential impact on the survey programming space. In our next story, they discuss Research America’s purchase of Segmedica and how it looks like they plan to grow in the pharmaceutical industry. In the second the last story, Brian, Mary, and Producer Brian discuss Samplechain hiring Matt Gershner away from Greenbook to be their new Chief Strategy & Revenue Officer. After the news, Mary and Brian talk about best practices for managing a sample provider network. Mary discusses the processes she has put into place as EMI’s Netw