Intellicast

Happy New Year! We are back with a new season of Intellicast! Kicking the episode off, Brian Lama and Producer Brian, talk about getting back into the swing of things and the on-going discussion of what this year’s intro music will be. They play both options and hope that listeners will give some feedback on their preference. (You can send feedback to Intellicast@emi-rs.com, on Twitter @Intellicast1, or text us at 513-401-5463) Next, the guys discuss the big news from Qualtrics and its potential implications. They guys then have a lengthy conversation about 3 big storylines from 2020, including how the market research industry responded to the pandemic, the renewed focus on data quality, and all the name changes that went on. Producer Brian then springs a surprise topic of the 2020 polling on Brian and they discuss it as well. Finally, Brian gives a quick preview of the upcoming MRIA (Market Research and Intelligence Association) event Are Polls Obsolete? Boosting Trust, Accuracy, and Data Quality i