Intellicast

Welcome back to Intellicast! It has been a couple weeks, but we are back at it with a news filled episode! The guys kick off the episode discussing the recent news about the COVID-19 vaccines, and what that means to the world overall, the potential end to the pandemic, if it means we’ll have in-person conferences this year, and if consumer behavior will take another drastic change. The guys then turn to the latest market research news, starting with Thriveplan rebranding as Alpha-Diver. They then discuss the announcement from Apple about a new anti-tracking feature they are getting ready to roll out, and how it could impact the market research industry. The next two stories kind of go hand in hand. They talk about a recent Kantar report about the drop in market research budgets in the UK, and a WARC’s report on the decline in the global ad market both due to COVID-19. Brian and Producer Brian then talk about Leger’s new acquisition of SmartPoint Research, and the Insights Association launch of the IDEA c