Intellicast

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Mark Menig, Chief Product Officer of PureSpectrum. We kick the interview off learning about how Mark got started in market research. He then sets the record straight on how he started in online sample. Mark then gets into his career journey that led him to PureSpectrum. Mark then give Brian a great overview of PureSpectrum’s new data quality tool, PureScore. He talks about the idea behind it, and what it has taken to make it a reality. In the second half of the interview, we get to know Mark more on a personal level. He and Brian talk about how neither of them can adequately describe what they do for a living when talking to family members. Mark’s response of a job like Chandler’s from Friends is spot on! We then discover Mark’s hidden talent, which includes a track and field sport you wouldn’t expect. He and Brian also talk about how ESPN is missing the boat by not running “The Ocho” all the time right now. This is a great