Intellicast

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 1 of this series, we are joined by two special guests. First, we have UGA MMR Board Member and Founder of MMR Live, Tricia Houston. The guys discuss how Tricia got her start in market research, what led her to start MMR Live, and the approach they are taking to research. They also discuss her involvement with the MMR program at the University of Georgia, including her position on the board and her participation with the steering committee. Tricia then gives the guys a high-level preview of what to expect at the Future of Insights Summit. Don’t think we forgot the fun stuff! After the preview, Brian and Adam have some fun getting to know Tricia more, including some of her recent music choices, a new research rant, and a new Mount Rushmore (honestly,