Cio Talk Network Podcast

If you don’t know what a customer is worth, you don’t know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value? Guest 1: Ruth Bolton Title: Professor of Marketing at the W.P. Carey School of Business, Arizona State University For more details and related content: https://www.ciotalknetwork.com/customer-lifetime-value-driven-it/