Cio Talk Network Podcast

CRM: Love Thy Customer NOT Software!

Informações:

Sinopsis

Till date, there are a very few adopters who have success stories to tell. Either the CRM deployments have been total fiascos OR have failed to deliver significant incremental value as expected. The whole idea is to get closer to the customer using CRM technology. Are we missing something here? Guest 1: Ellen Pearlman Title: Vice President and Editor-in-Chief, CIO Insight Guest 2: Michael Schreiber Title: Exec. Vice President Enterprise Services, United Way of America For more details and related content: https://www.ciotalknetwork.com/crm-love-thy-customer-not-software