Film Disruptors Podcast

"Franchises are a way for the creator and creative to have long term sustainability in a crowded marketplace" Diana Williams In this episode we are delighted to welcome storyteller extraordinaire Diana Williams to the show. Diana is Executive Vice President of Creative at Maddison Wells Media's 'Universe' division. Twice named on Fast Company's Top Ten Most Innovative Companies list, MWM have built their reputation in working across multiple formats including interactive, live events, television and, yes, even film! MWM Universe is devoted to developing IP and in her role, Diana is responsible for building creative content strategy, world-building, content production, and data analytics across multiple formats. In this episode we learn about Diana’s unique approach to storytelling, creative collaboration and developing IP with the potential to work on different platforms. This leads us to what Diana refers to as the ‘F word’ - franchises and she explains how this way of thinking can unlock new opportuniti