King Of Podcasts Extra

iHeartMedia CEO Bob Pittman says during a keynote panel at #RadioShow 2019 that podcasting is a gateway but it is also the birthright of radio. https://radioinfo.com.au/news/podcasting-radios-birthright-radioshow2019  He said, "Please get off of your perceptions of the past. Talk about a truly mass medium, which is radio. Podcast is our birthright. Like radio it is companionship. The music collection is the way people escape the world. Radio is the mirror image of that, when you want to be part of the world. The music collection is a sort of utility; in radio we’re human beings. About 85% of listening is to broadcast radio. The most important [aspect] is “keep me company.” One of radio’s big advantages is that we win the device war. But now the smart speaker allows us to reclaim some of our turf in the home too. With the consumer we in radio are doing great. But we’ve gotta monetize it better. Historically we don’t have great relationships at the client level." https://www.radioworld.com/show-news/radio-