Be Podcasting

Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.