Ad Age Marketer's Brief
Managing the CMO-CEO relationship
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:29
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Sinopsis
The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.
