America Trends
EP 15 WHAT IS THE JOB MY PRODUCT HAS BEEN DESIGNED TO DO FOR YOU!?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:01
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Sinopsis
The business professor and consultant, Clayton Christensen, first coined the term ‘disruptive innovation’ and now extends that concept to frame the theory of ‘jobs to be done’ to describe a product and its benefit to customers. Karen Dillon, a protégé, and co-author his latest book, ‘Competing Against Luck’ describes in this podcast.