The Wellness Business Podcast

After working with and providing done-for-your resources for thousands of health coaches over the years, the number one thing we see with the coaches who are the most successful is that they have a very clearly defined niche which conveys exactly who they help and how they help them. This comes down to the problem you solve for a select group of people rather than having a very general message that doesn't resonate with anyone.    We are walking you through how to come up with a compelling niche statement that succinctly explains what you do, so when someone asks you what you do, so you know exactly what to say and you feel confident about it.  This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.    There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode:  1. People - Who you help  2. Problem - The problem they have  3. Process - How you help them - the so