Hacks & Hobbies

Today we get to speak with Everold Reid. He's the author of "The Reid Method" A Blueprint for Achieving Sales Mastery and Host of "The Reid Method Insider" podcast. Not only does he teach sales, he's been practicing it over 30 years. In 1989, he took a summer job selling cars to earn extra money for college. The job was supposed to be temporary, but Everold realized that he had a gift for selling and his part-time status eventually evolved into a full-time career in automotive sales. From his earliest years in the retail car industry, Everold has been a keen student of selling, eager to learn new strategies and techniques to build his knowledge base and, more importantly, to expand his customer base. His sales mastery has led to top sales ranking at the dealerships where he has worked, as well as many awards for his performance. Along the way, Everold adopted the Kaizen philosophy of continuous improvement that remains central to his present-day sales, advertising, and marketing efforts. He's also recently la