Content Matters

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. Andy is a wealth of marketing knowledge and is one of the experts to talk to about SEO and content strategy. He regularly shares in-depth insights on his blog and presents regularly at conferences. He joined us on the podcast to talk about these topics, along with demand generation, account-based marketing, and more. Key topics included: What is Orbit Media’s content strategy and why do they share so much great information. Working on SEO today – what's working. Balancing storytelling, creativity, and tactical structured content strategy. Why lead generation isn’t dead. How to do ABM on a budget successfully. Where You Can Find Andy: LinkedIn: https://www.linkedin.com/in/andycrestodina/ Twitter: https://twitter.com/crestodina Orbit Media: https://www.orbitmedia.com/ Additional Resources: ABM: https://www.orbitmedia.com/blog/account-based-content-marketing/ Book Content Chemi