Content Matters

Melanie Deziel is the founder and Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. She's also the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We talked about her background as a journalist and how she found her way into the world of content strategy and content marketing, about building content teams, telling the right stories in the right way, as well as the need for content for everything from thought leadership through to product marketing, sales enablement, and ABM. Throughout our conversation her strategies and insights were consistent – it's all about the customer. And her new book is a guide for figuring out the best stories to tell in the best formats once you have that understanding of who your customer or audience is.