Yo Videogames

On the day of this recording, Atlus Games released a very thinly veiled threat against Streamers and Youtubers about their new game Persona 5. It prompted us to have a long conversation about their PR suicide and the new age of game journalism. The reality is, Atlus is perfectly within its legal rights to make these demands really. However, the reality also is, this threat does nothing but hurt them. See streaming is, in many ways, a free way for companies to advertise their games and get word of mouth to spread for free. Both Twitch and Youtube offers a very real and easy avenue to build a games hype and community. So by attacking the very people your customers are most likely to listen to about your game, you're strangling those avenues of free marketing. Doesn't seem complex but unfortunately much of Japanese business is based on old world (20+ years ago) thinking and mentality. It must be hell on the younger creatives at those companies. Lord knows western branches of these companies are fighting an uphil