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GENERATIONAL WEALTH CREATED IN 1 LIFETIME SERIES ||EP#1  170 CR SUCCESS STORY OF INDIA'S FIRST COSMETIC COMPANY || SIRISHA VARMA - A 90 Year old Made in India 170 CR company
 - Launched in 1929 by Gour Mohun Datta who used to be an importer of cosmetics from England
 - When the Swadesi movement hit Bengal in 1905 Dutta  Gour Mohan Dutta Image  wanted to create a Swadesi brand of cosmetics which would compete at par with the England cosmetics in quality the idea of Boroline was born
 Subscribe to my channel - https://www.youtube.com/channel/UCNS8Qp9JskXUofeyIiOEa6A - Dutta bought a 25kg hand held churner and started working on a cream formulation with 3 ingredients :
            Boric Acid - Antiseptic and Inflammatory
           Zincoxide - Skin Protectant and Sunscreen
           Lanolin - Moisturiser
- His wife, Kamala Bala, and children would stay up late into the night, churning the cream and filling it into the small tin pots he carried the next morning to his shop in the business district of Burrabaz