Transform

Senior living operators have forged different models for middle-market communities in recent years -- but Priority Life Care CEO Sevy Petras believes the industry has only scratched the surface of what it needs to do to meet the massive demand from middle-income residents. To Petras, the challenge is offering boomers a product they will both want to live in and afford. Priority Life Care is trying to meet market demand through communities such as Celebration Villa, a brand created when the operator took on 17 communities formerly operated by Eclipse Senior Living for Ventas (NYSE: VTR). In this episode of Transform, learn: -- What Priority Life Care is planning for its Celebration Villa portfolio with Ventas -- How the operator is focused on making employees' lives easier amid a historic staffing challenge -- Why Petras believes 2023 will be another big year of rate growth for the senior living industry