The Wellness Business Podcast

EP244: 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update

Informações:

Sinopsis

In the second half of 2021 there were some significant changes to how your email management system can, and cannot, track the number of emails your subscribers are opening.   Last September, with the release of the iOS 15 update, Apple announced that they will block the tracking of email opens in the Apple Mail app.    This change has impacted every single business owner that reaches their followers through email delivery. Which is literally all of us.   In this episode you will discover:   How the iOS15 update has already impacted your business and what you can implement immediately to make tracking easier What alternative tracking metrics are still available to you so you're always crystal clear about how engaged your email subscribers are with your content 5 things we recommend that you do starting today to overcome the iOS15 email tracking changes   If you think this doesn't apply to you because you aren't a big tracking person, stick with us because we're going to explain exactly how it already has aff