Bloom In Tech

Influencer marketing is big these days, but so too is follower fraud, as people try to game the system to make more money from brands. It's a fast-changing business and now we're starting to see some tools to fight the fraud. This past week, I wrote about a white paper from CreatorIQ and Fullscreen about how they're spotting possible fakes (Read it here - http://ht.ly/Y50V30lJVnw). I also sat down with James Creech, CEO of Paladin Software. Like CreatorIQ, though with a somewhat different customer focus, Paladin works with brands on influencer deals, and helps them get what they've paid for in sponsorship deals. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support