New Books In Economics

Today I talked to Shameen Prashantham about his book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Wiley, 2021). In a nutshell, the distrust that must be overcome in business partnerships involving large companies and startups consists of Will they screw up? versus Will they screw us over? In other words, corporations harbor concerns about the competency and reliability of their startup partners. In turn, entrepreneurs worry that they will be taken advantage of, with their I.P. being co-opted or outright stolen. To establish trust rather than fear isn’t easy, as Dr. Prashantham acknowledges in this episode. A lot of stress can only be resolved by establishing how the partnership is a true win-win. At the same time, the person at the “bridge” on the corporation’s side must be at once an advocate, a diplomat and mentor, spanning boundaries within the corporation to bring multiple business units on-board to ensure the collaboration can succeed. All this and more g