New Books In Economics

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it’s the way to get a visa and stay in England. Well, that’s what happened to Jackie Fast. And as things turned out, she was very good at sponsorship work. In a few years her ability to put two brands together for a campaign, or more, a kind of temporary Merger and Acquisition, meant she was spending time doing work for Richard Branson on an island he owns in the Caribbean. From the vantage point of her highly successful, entrepreneurial career, what strikes Fast is, indeed, how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z members favor a values-based approach that puts meaningful work you enjoy front and center in their career aspirations. Jackie Fast is the founder of the ve