New Books In Economics

Fifteen years ago in Stockholm, Daniel Ek and Martin Lorentzon had a big idea. The music industry was playing a desperate game of whack-a-mole with piracy via file sharing but this was proving as hopeless as the War on Drugs. Why not, they thought, use the new torrenting technologies to bring piracy in from the cold and make themselves rich in the process? In 2006, they founded Spotify with a handful of engineers, no licences and no revenue. Today, Spotify is the world's most popular audio streaming subscription service with 345 million users and a market capitalization of $60 billion. How did the shy computer nerd and hyperactive investor tame hostile music labels and withstand competition from US tech giants more than ten times their size? Still struggling to achieve sustained profitability in cut-throat market segments, will Ek’s latest foray into podcasting eventually free Spotify of its dependency on the music labels or suffer the same fate as Spotify TV? The Spotify Play: How CEO and Founder Daniel Ek B