Intellicast

Cint’s New Leadership Team and 2022 Predictions for MRX

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Sinopsis

Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry. Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati. Then they turn their attention to the latest market research news. First off, they touch on the news about the new cookie-free voter profile solution from comScore and L2, and its potential this year as an election year. Next, the guys talk about the acquisition of Gongos by Insites Consulting. Jason gives some unique perspectives about both of these companies, having worked with both of them in the past. He also talks about how complementary they are together. The guys then talk about the new proposed law in Washington DC called Stop Discrimination by Algorithms Act. Jason and Brian talk about how this is a logical next step, but also how it might be opening Pandora’s Box. Produce