Intellicast

We’re back with Part 2 of the Best of Intellicast Season 4 series! In this episode, Brian and Brian revisit interviews with Judith Passingham of ESOMAR and Lynn Adelmund and Laura Finklestein of Trifecta Research. [2:26-34:28] Judith’s interview starts with a discussion of her background in market research and what led her to her current role as Chair of the Professional Standards Committee for ESOMAR. Judith then takes a deep dive into the updated ESOMAR Questions for Users and Buyers of Online Samples, what the document is, and how it should be used by sample buyers. [34:29-1:03:32] Our interview with Trifecta Research kicks off with Laura and Lynn giving some details about how they ended up at Trifecta and what their market research backgrounds have looked like. This tees up a great conversation on how the market research industry has changed throughout their careers. Lynn and Laura also chat about Omnibus research, how we’re seeing more requests for this type of research and best practices for this method