Intellicast

Welcome back to Intellicast! We have a great guest joining us this episode. Joining Brian Lamar and Producer Brian is the Co-Founder and CEO of Informed Decision Group, Colin Valdiserri. The episode kicks of with Colin talking about his background and what led him to the market research industry. The conversation naturally turns to how Colin and Susie (the other co-founder) started Informed Decision Group. It is a really interesting story of how a side hustle turned into a full-time job.  Next, Colin gives the guys a great overview of what Informed Decision Group does, including shopper insights, virtual aisles, eye tracking, among other things. Colin also mentions that they own the virtual aisle technology and white label it for other researchers.  Colin then gives us some details about their new partnership with Schlesinger Group to bring their virtual aisle technology to more researchers through Schlesinger. In the last part of the interview, we switch gears and get to know Colin a bit better with a new ed