Intellicast

Welcome back to Intellicast! We have a fun episode for you today! Joining Brian Lamar and Producer Brian is Andrew DeCilles again to talk some latest market research news. [4:05] The episode kicks off with the guys discussing a recently released research report from Adverity that found one-third of CMO’s lack trust in their marketing data. This led to a discussion about what could cause that, and why it might be happening. Producer Brian gives his perspective as the marketing guy on where he would fall if asked this. He talks about how he puts his trust in the source of the data, and its consistency in his measure of trust. [10:23] The guys then move on and talk about Leger’s acquisition of the Vancouver-based full-service firm, Insights West.  [11:39] In the next news story, Brian and Andrew discuss some more big news from the sample arena. This time the major investment Prodege received by Great Hill Partners. This actually leads to a broader debate about whether the data a panel provides changes when they