Intellicast

Welcome back to Intellicast! Brian Lamar and Producer Brian are riding solo on this episode, discussing the latest market research news. [2:56] Kicking off the episode, the guys touch on the news of Nielsen combining their streaming measurement solutions into a single measurement suite. They talk about how this streamlines things for Nielsen, but also how it seemed kind of late. [5:18] Next, Brian and Producer Brian talk about 2 recent Momentive stories, the first on the potential “boardroom battle” with investor Legion Partner Asset Management. They guys postulate why Legion could be pushing for Momentive to sell itself, and the impact it could have. The second Momentive story they touch is in the news of the new integrations Momentive has for its GetFeedback platform. [10:08] The next story they guys cover is Alida’s new Series D funding. They talk about the investment, and how it is following the trend of more money coming into the industry. [11:00] In the next story, Brian and Producer Brian talk about Yo